We know our global audience is hungry for elevated fantasy and shows based on beloved IP we see that with Wheel of Time, and Lord of the Rings will be the centerpiece of our year.”Ī lot has been written about comments attributed to Amazon’s Jeff Bezos in fall 2017 about a Prime Video programming shift to big, tentpole series and find the new Game Of Thrones.
“All systems are go on that show, it looks absolutely incredible and we can’t wait to launch it to the world. Salke had no updates on locations and production start date for Season 2 but said this about LOTR: Tolkien series adaptation will be moving to the UK from New Zealand where Season 1 was filmed. Amazon recently announced that production on Season 2 of the J.R.R. That includes the sprawling The Lord of the Rings, slated to premiere on Sept. “It is a bit of the door opening to the robust content slate that was delayed for so many different reasons all coming together in 2022 and 23.” While movies like these as well as The Tomorrow War and Cinderella “kept our customers very much engaged on the service,” “I think we’ve all been looking forward to Wheel Of Time being the next big tentpole that we could get up on the service while we are still in this pandemic,” Salke said. We made significant improvements in making Black customers all over the world feel like Prime Video was a home for them which we are exceptionally proud of.” I’m so happy that we could get a slate of material underway with Coming to America, Without Remorse, Sylvie’s Love, One Night In Miami, Them: Covenant and Underground Railroad which we were able to schedule strategically within Covid to drive a new audience to Prime Video. “We went out at the end of 2020 with Borat, and through 2021 increasing that momentum with our slate of originals. “As we looked at the challenges that Covid presented with our slate, it was really important that we were creating big cultural moments globally around content,” Salke said.
Maisel, Amazon relied on movie acquisitions to keep circulation on the service and used the opportunity to cultivate new audiences with a mix of original series and movies. With production on many of its series delayed, including Emmy-winning comedy The Marvelous Mrs.
The Wheel Of Time‘s successful launch, for which Salke also gave credit to Amazon Studios’ marketing and publicity teams, comes after a challenging year for Prime Video - and for virtually any linear and streaming networks whose content pipelines were affected by the coronavirus pandemic. “You will see us continuing to invest in fantasy genre of all kinds, we have a genre-focused team on the ground in Studios who work tirelessly with our creative partners on those slates, and you can look forward to more,” Salke said. Amazon Studios is nearing a deal to develop a series based on the best-selling sci-fi video game franchise from Electronic Arts.
One of the company’s newest hopefuls in the arena is Mass Effect. Salke would not disclose further viewership information about The Wheel Of Time premiere but said that “it’s definitely trending to exceed our expectations which were high.”īetween Emmy-nominated comic book adaptation The Boys’ critical and commercial success, The Wheel Of Time‘s promising debut and the anticipated launch of The Lord of Rings, genre has emerged as a key programming area for the streamer and a continuing development focus. (Both The Wheel of Time and The Boys come from Sony Pictures Television, which co-produces them with Amazon Studios.)
Parrot Analytics earlier this month released data showing The Wheel Of Time outpacing other recent new fantasy series, including Netflix’s hit The Witcher, in global pre-release demand, projecting that The Wheel of Time could have Prime Video’s biggest opening since the Season 2 premieres of The Boys in October 2020 and Indian original Mirzapur in November 2020. 19 debut, The Wheel of Time, starring Rosamund Pike, is living up to its strong pre-launch tracking. Additionally, according to third party TV-I, The Wheel of Time was the #1 series on social across all releases last weekend and is the biggest Amazon Original series on social this year. In an encouraging sign for The Wheel Of Time‘s longevity, the series’ first three episode made available at launch also logged some of the highest completion rates on the service ever, Salke added. 'The Wheel Of Time' Boss Says Dónal Finn Taking Over As Mat Cauthon Will Be "Seamless", Sees Series Going Eight Seasons